Your data

Privacy Policy

We respect your privacy. This policy describes what we collect, why we collect it, and the choices you have when you use our website.

Last updated:

1. Who this applies to

This Privacy Policy applies to visitors and users of siruailabs.com and related digital touchpoints operated by Siru AI Labs("we," "us"). It should be read with our Terms & Conditions. If you interact with us only as a representative of a company, we may process business contact details as described below.

2. Information we collect

Depending on how you use the site, we may collect:

  • Contact and inquiry data: name, email, company, country, message content, and similar fields when you use our contact form or email us.
  • Newsletter: email address and subscription preferences when you sign up; you can unsubscribe via links in our emails or our unsubscribe page.
  • AI consultant: text you submit to the consultant feature and related technical metadata needed to run the session (for example, approximate usage patterns). Do not submit passwords, payment card numbers, health data, or other highly sensitive information unless we explicitly ask for it under a separate agreement.
  • Technical and usage data: IP address (or a hashed derivative), browser type, device information, pages viewed, referrer, and timestamps. Where you allow non-essential cookies through our cookie banner, we may use analytics to understand aggregate traffic and improve the site.
  • Cookies and local storage: essential cookies required for security and basic functionality; optional analytics or preference cookies only if you consent through the cookie banner on your first visit.

3. How we use information

We use personal information to:

  • Respond to inquiries, provide support, and operate the website.
  • Send newsletters and updates when you have subscribed or where we have another lawful basis.
  • Run and improve features such as the AI consultant, including safety and abuse prevention.
  • Maintain security, prevent fraud, and comply with legal obligations.
  • Analyze aggregated or de-identified usage to improve content and performance, where permitted.

4. Legal bases (including India and GDPR-style rights)

We process data based on consent (for example, newsletter and non-essential cookies), performance of a contract or steps prior to contracting (for example, responding to a project inquiry), legitimate interests (for example, securing our site and understanding aggregate usage), and legal obligation where applicable. If you are in the European Economic Area, UK, or another region with similar laws, you may have rights to access, rectify, erase, restrict, or object to certain processing, and to lodge a complaint with a supervisory authority. We will honor applicable requests in line with the law.

5. Sharing and processors

We do not sell your personal information. We share data with service providers who help us operate the site under contractual safeguards, including for example:

  • Hosting and infrastructure (for example, deployment and edge providers).
  • Database and authentication (for example, Supabase) for accounts and application data where applicable.
  • Email delivery (for example, Resend) for transactional and marketing messages you have opted into.
  • AI inference providers (for example, Anthropic) when you use AI-powered features—only the inputs and context needed to generate a response.
  • Caching or rate limiting infrastructure where used to protect the service.

Providers may process data in countries other than yours. Where required, we rely on appropriate safeguards such as standard contractual clauses or equivalent mechanisms.

6. Retention

We retain information only as long as needed for the purposes above, including legal, accounting, or security requirements. Newsletter data is kept until you unsubscribe or we delete inactive lists according to our policies. Logs and analytics may be retained for shorter rolling periods. AI conversation logs, if stored, are kept only as long as necessary for service operation, safety, and improvement unless a longer period is required by law.

7. Security

We implement technical and organizational measures appropriate to the risk, including encryption in transit, access controls, and secure development practices. No method of transmission over the internet is completely secure; we cannot guarantee absolute security.

8. Children

The site is not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have collected such data, contact us and we will take steps to delete it.

9. Your choices

You can adjust cookie preferences through our cookie banner when it appears. You may unsubscribe from marketing emails using the link in each email. For access, correction, deletion, or other privacy requests, contact us at the email below. We may need to verify your identity before fulfilling certain requests.

10. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the new version on this page and update the "Last updated" date. Where changes are material, we may provide additional notice on the site or by email where appropriate.

11. Contact

Privacy questions or requests: hello@siruailabs.com · Contact form